Wonderful Guide to Media Relations by Folks in the Know

I was researching reporters at The Seattle Times this morning and came across a wonderfully well-written Media Access Guide. A cooperative effort by The Seattle Times and the Asian American Journalist Association--Seattle Chapter, the guide was produced in early 2004. Non-profits and those new to the communications field will gain valuable knowledge from this easy-to-understand and easy-to-apply guide. It's so refreshing to see journalists put their efforts into educating the public about the mysterious and misunderstood process of landing a story in the newspaper or on radio or television broadcasts.

Visit http://seattletimes.nwsource.com/contactus/media/media_access_guide.pdf and enjoy.